Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
Overview of attention for article published in Journal of Marketing Research, October 2018
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (90th percentile)
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High Attention Score compared to outputs of the same age and source (87th percentile)
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