The Metaverse is changing consumer engagement forever, according to study
Phys.org,
Metaverse platforms, like Roblox and ZEPETO, are redefining how brands connect with consumers, blurring the lines between…
Digital doppelgänger: navigating consumer brand engagement in the metaverse
Overview of attention for article published in Journal of Research in Interactive Marketing, March 2025
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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One of the highest-scoring outputs from this source (#10 of 117)
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High Attention Score compared to outputs of the same age (89th percentile)
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