Presenting a typology of virtual reality (VR) in retailing: A construal level theory and heuristic-systematic model perspective

Overview of attention for article published in Journal of Retailing, December 2025

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So far, Altmetric has seen 1 X post from an account with 171 followers.

How to best use VR to engage consumers and achieve company goals? Recent research by S. Ketron and K. Cowan presents a typology to guide retailers in doing so: https://t.co/wiD5GTErMw #JournalofRetailing #VRretail #Vcommerce #ImmersiveRetail https://t.…

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