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How Varying Levels of Knowledge and Motivation Affect Search and Confidence during Consideration and Choice

Overview of attention for article published in Marketing Letters, July 2004
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Mentioned by

policy
1 policy source

Readers on

mendeley
36 Mendeley
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Article details
Title
How Varying Levels of Knowledge and Motivation Affect Search and Confidence during Consideration and Choice
Published in
Marketing Letters, July 2004
DOI 10.1023/b:mark.0000047385.01483.19
Authors

Mary E. Huneke, Catherine Cole, Irwin P. Levin

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Timeline Attention over time Attention Score history
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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 36 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Geographical breakdown
Country Count As %
India 1 3%
Unknown 35 97%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Professor > Associate Professor 7 19%
Student > Ph. D. Student 5 14%
Student > Doctoral Student 4 11%
Professor 3 8%
Researcher 3 8%
Other 7 19%
Unknown 7 19%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 16 44%
Social Sciences 5 14%
Psychology 3 8%
Philosophy 1 3%
Computer Science 1 3%
Other 2 6%
Unknown 8 22%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 July 2019.
All research outputs
#9,853,875
of 28,809,062 outputs
Outputs from Marketing Letters
#145
of 352 outputs
Outputs of similar age
#25,659
of 67,695 outputs
Outputs of similar age from Marketing Letters
#1
of 1 outputs
Altmetric has tracked 28,809,062 research outputs across all sources so far. This one is in the 41st percentile – i.e., 41% of other outputs scored the same or lower than it.
So far Altmetric has tracked 352 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.5. This one is in the 38th percentile – i.e., 38% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 67,695 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 10th percentile – i.e., 10% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them