Markets, Leadership and Growth: Establishing an Applied Exhibition Brand Value Index for the Chinese Market

Overview of attention for article published in Journal of Quality Assurance in Hospitality & Tourism, August 2025

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RT @jameskennell: Our new paper: Markets, Leadership & Growth: Establishing an Applied Exhibition Brand Value Index for the Chinese Market…

Our new paper: Markets, Leadership & Growth: Establishing an Applied Exhibition Brand Value Index for the Chinese Market 🔍 We introduce the EBVI—a new tool to assess exhibition brand value in China’s B2B sector 📎 https://t.co/6ZEpCeVMlv #EventsIndu…

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