In Search of Negativity Bias: An Empirical Study of Perceived Helpfulness of Online Reviews

Overview of attention for article published in Psychology & Marketing, October 2013

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (87th percentile)
Above-average Attention Score compared to outputs of the same age and source (62nd percentile)

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Mixue vs Karen's Diner: mengapa ‘franchise’ asing perlu memahami perilaku konsumen lokal sebelum memulai bisnisnya

The Conversation, 10 Jan 2023

Konsumen Indonesia tengah dimanjakan dengan menjamurnya ratusan gerai franchise atau waralaba Mixue asal Cina yang kini dapat…

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