Livestream sellers who act on real-time data and intuition can boost sales by 40%
MSN,
In an era dominated by algorithms and automation, new research from the University of Miami Patti and Allan Herbert Business…
Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence From Live Stream Selling
Overview of attention for article published in MIS Quarterly, December 2025
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In the top 25% of all research outputs scored by Altmetric
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Among the highest-scoring outputs from this source (#21 of 426)
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High Attention Score compared to outputs of the same age (97th percentile)
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