Center Square,
Fascinating read in the J of Consumer Research that should have you thinking about how you present multiple price proposals to…
The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload
Overview of attention for article published in Journal of Consumer Research, February 2014
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About this Attention Score
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In the top 5% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (97th percentile)
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Good Attention Score compared to outputs of the same age and source (76th percentile)
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