The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload

Overview of attention for article published in Journal of Consumer Research, February 2014

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (97th percentile)
Good Attention Score compared to outputs of the same age and source (76th percentile)

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 4,156 followers.

Images versus text-what's the optimal way to present products to consumers? Check out the new JCR by @ProfTownsend http://t.co/rQCcpaHYzb

Blue, blue #Christmas #shopping? Read @Wharton Prof Kahn’s #research on impact of image overload: http://t.co/58j8Vw2QFs

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