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What Makes Online Content Viral?

Overview of attention for article published in Journal of Marketing Research, April 2012
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#4 of 1,655)
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (87th percentile)

Mentioned by

news
58 news outlets
blogs
15 blogs
policy
7 policy sources
twitter
53 X users
patent
6 patents
wikipedia
15 Wikipedia pages
googleplus
6 Google+ users
reddit
11 Redditors
video
5 YouTube creators
podcasts
3 podcasts

Readers on

mendeley
3835 Mendeley
citeulike
1 CiteULike
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Article details
Title
What Makes Online Content Viral?
Published in
Journal of Marketing Research, April 2012
DOI 10.1509/jmr.10.0353
Authors

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Timeline Attention over time Attention Score history
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X Demographics

X Demographics

The data shown below were collected from the profiles of 53 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3,835 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Geographical breakdown
Country Count As %
United States 21 <1%
Germany 15 <1%
United Kingdom 12 <1%
Switzerland 7 <1%
Spain 4 <1%
Australia 4 <1%
Brazil 4 <1%
Canada 4 <1%
Denmark 4 <1%
Other 33 <1%
Unknown 3727 97%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 602 16%
Student > Ph. D. Student 555 14%
Student > Bachelor 368 10%
Student > Doctoral Student 195 5%
Researcher 167 4%
Other 565 15%
Unknown 1383 36%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 1001 26%
Social Sciences 465 12%
Computer Science 190 5%
Psychology 151 4%
Economics, Econometrics and Finance 139 4%
Other 419 11%
Unknown 1470 38%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 623. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 03 September 2026.
All research outputs
#45,331
of 34,307,719 outputs
Outputs from Journal of Marketing Research
#4
of 1,655 outputs
Outputs of similar age
#131
of 209,601 outputs
Outputs of similar age from Journal of Marketing Research
#1
of 8 outputs
Altmetric has tracked 34,307,719 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,655 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 21.9. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 209,601 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them