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People are more transported by stories they hear, rather than read. For storytellers, the opposite is true. myscp.onlinelibrary.wiley.com/doi/abs/10.1...
How storytelling modality affects transportation and storyteller persuasion
Overview of attention for article published in Journal of Consumer Psychology (Elsevier Science), May 2026
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Good Attention Score compared to outputs of the same age (74th percentile)
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