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A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry

Overview of attention for article published in Sport Marketing Quarterly, March 2006
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wikipedia
1 Wikipedia page

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mendeley
122 Mendeley
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Article details
Title
A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry
Published in
Sport Marketing Quarterly, March 2006
DOI 10.1177/106169340601500104
Authors

Andrew J. Rohm, George R. Milne, Mark A. McDonald

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Timeline Attention over time Attention Score history
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Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 122 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
United States 1 <1%
Turkey 1 <1%
Portugal 1 <1%
United Kingdom 1 <1%
Spain 1 <1%
Unknown 117 96%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 25 20%
Student > Ph. D. Student 21 17%
Researcher 11 9%
Student > Bachelor 10 8%
Student > Doctoral Student 9 7%
Other 26 21%
Unknown 20 16%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 39 32%
Sports and Recreations 25 20%
Economics, Econometrics and Finance 12 10%
Social Sciences 8 7%
Computer Science 4 3%
Other 12 10%
Unknown 22 18%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 12 July 2026.
All research outputs
#11,674,892
of 33,151,542 outputs
Outputs from Sport Marketing Quarterly
#10
of 26 outputs
Outputs of similar age
#48,685
of 124,465 outputs
Outputs of similar age from Sport Marketing Quarterly
#1
of 1 outputs
Altmetric has tracked 33,151,542 research outputs across all sources so far. This one is in the 39th percentile – i.e., 39% of other outputs scored the same or lower than it.
So far Altmetric has tracked 26 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.6. This one scored the same or higher as 16 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 124,465 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 10th percentile – i.e., 10% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them