Comparing tailored and narrative worksite interventions at increasing colonoscopy adherence in adults 50–75: A randomized controlled trial

Patients given messaging in a narrative form are 4x more likely to undergo cancer screening than if given info alone. http://t.co/5zMAD8SWl0

Narrative ('story of person like you') is more effective than tailoring when designing colonoscopy screening invites. http://t.co/c0kM3ybHl4

@BobSteele6 “Narrative more effective than tailoring when designing colonoscopy screening invites. http://t.co/aM1oNdlmOw”