This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 18 February 2025.
All research outputs
#10,211,724
of 29,666,015 outputs
Outputs from Marketing Science
#500
of 1,026 outputs
Outputs of similar age
#35,514
of 92,487 outputs
Outputs of similar age from Marketing Science
#3
of 3 outputs
Altmetric has tracked 29,666,015 research outputs across all sources so far. This one is in the 41st percentile – i.e., 41% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,026 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 18.0. This one is in the 27th percentile – i.e., 27% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 92,487 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 13th percentile – i.e., 13% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.
