This research output has an Altmetric Attention Score of 58. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 September 2026.
All research outputs
#924,703
of 34,302,672 outputs
Outputs from Journal of Marketing
#176
of 1,537 outputs
Outputs of similar age
#7,890
of 348,341 outputs
Outputs of similar age from Journal of Marketing
#1
of 11 outputs
Altmetric has tracked 34,302,672 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,537 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 27.3. This one has done well, scoring higher than 88% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 348,341 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 90% of its contemporaries.
