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Measuring customer‐based brand equity

Overview of attention for article published in Journal of Consumer Marketing, October 1995
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (91st percentile)

Mentioned by

news
1 news outlet
wikipedia
4 Wikipedia pages
reddit
1 Redditor

Readers on

mendeley
1831 Mendeley
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Article details
Title
Measuring customer‐based brand equity
Published in
Journal of Consumer Marketing, October 1995
DOI 10.1108/07363769510095270
Authors

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Timeline Attention over time Attention Score history
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Activity
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Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 1,831 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
United Kingdom 8 <1%
India 5 <1%
United States 4 <1%
Portugal 4 <1%
Germany 3 <1%
Canada 2 <1%
Denmark 2 <1%
Spain 2 <1%
Ireland 2 <1%
Other 18 <1%
Unknown 1781 97%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 373 20%
Student > Bachelor 231 13%
Student > Ph. D. Student 226 12%
Student > Doctoral Student 104 6%
Student > Postgraduate 77 4%
Other 282 15%
Unknown 538 29%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 859 47%
Social Sciences 121 7%
Economics, Econometrics and Finance 115 6%
Arts and Humanities 26 1%
Design 19 1%
Other 126 7%
Unknown 565 31%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 11. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 October 2026.
All research outputs
#4,211,704
of 32,317,188 outputs
Outputs from Journal of Consumer Marketing
#51
of 448 outputs
Outputs of similar age
#2,715
of 32,590 outputs
Outputs of similar age from Journal of Consumer Marketing
#1
of 2 outputs
Altmetric has tracked 32,317,188 research outputs across all sources so far. Compared to these this one has done well and is in the 86th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 448 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 7.3. This one has done well, scoring higher than 88% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 32,590 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 91% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them