Building Brand Identity: Why It Matters and How to Do It
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Credit: Vmaster/Shutterstock When you are running, marketing and promoting a business, many of the decisions you make feel…
Measuring customer‐based brand equity
Overview of attention for article published in Journal of Consumer Marketing, October 1995
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (91st percentile)
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