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Framing social media communication: Investigating the effects of brand post appeals on user interaction

Overview of attention for article published in European Management Journal, October 2017
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Good Attention Score compared to outputs of the same age (75th percentile)
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
8 X users

Readers on

mendeley
269 Mendeley
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Article details
Title
Framing social media communication: Investigating the effects of brand post appeals on user interaction
Published in
European Management Journal, October 2017
DOI 10.1016/j.emj.2017.05.002
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 8 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 269 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 269 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 53 20%
Student > Ph. D. Student 29 11%
Lecturer 20 7%
Student > Doctoral Student 15 6%
Student > Bachelor 13 5%
Other 25 9%
Unknown 114 42%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 73 27%
Social Sciences 30 11%
Computer Science 7 3%
Arts and Humanities 6 2%
Economics, Econometrics and Finance 4 1%
Other 17 6%
Unknown 132 49%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 June 2018.
All research outputs
#6,212,884
of 30,020,440 outputs
Outputs from European Management Journal
#121
of 683 outputs
Outputs of similar age
#83,234
of 337,214 outputs
Outputs of similar age from European Management Journal
#3
of 5 outputs
Altmetric has tracked 30,020,440 research outputs across all sources so far. Compared to these this one has done well and is in the 79th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 683 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.6. This one has done well, scoring higher than 82% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 337,214 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 75% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.