Sallie Grayson,
"We conclude volunteer tourism operators are overpositioning and communicating responsibility inconsistently... "We conclude…
Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory
Overview of attention for article published in Journal of Sustainable Tourism, January 2014
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (91st percentile)
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Above-average Attention Score compared to outputs of the same age and source (62nd percentile)
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