Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory

Overview of attention for article published in Journal of Sustainable Tourism, January 2014

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (91st percentile)
Above-average Attention Score compared to outputs of the same age and source (62nd percentile)

Mentioned by

twitter: 13 X users
googleplus: 1 Google+ user

reddit: 1 Redditor
bluesky: 1 Bluesky user

Readers on

mendeley: 387 Mendeley

So far, Altmetric has seen 25 X posts from 13 X users, with an upper bound of 58,752 followers.

Lovely to be able to share this! #travchat

@JRCarnall @travchats Thanks Julian! Yes my masters in 2013 & onwards work was on #responsible marketing & #greenwashing in #volunteer #tourism (https://t.co/IXzq7ykC3n). Couple of blogs on my site too: https://t.co/cHPsSBYFBO

A6 Another Big Q! I wrote a masters thesis on #voluntourism. I say 95% market not good. Here for anyone interested: https://t.co/OPXh2rQc0a https://t.co/GuEjoHtGvl

RT @vickysmith: @bemusedbackpack Couldn't agree more. Hence I wrote about it in masters thesis. Published free download here: https://t.co/…

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