Your Ad Here: The Cool Sell of Guerrilla Marketing. Michael Serazio. New York: New York University Press, 2013. 227 pp. $22.00 paper.

Overview of attention for article published in Journal of Popular Culture, January 2014

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YOUR AD HERE: "a must read for anyone engaging in media literacy education"—J'nal of Popular Culture http://t.co/JqfuASbKdY @michaelserazio

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