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The power of social media storytelling in destination branding

Overview of attention for article published in Journal of Destination Marketing & Management, June 2018
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About this Attention Score

  • Average Attention Score compared to outputs of the same age
  • High Attention Score compared to outputs of the same age and source (81st percentile)

Mentioned by

twitter
3 X users

Readers on

mendeley
1265 Mendeley
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Article details
Title
The power of social media storytelling in destination branding
Published in
Journal of Destination Marketing & Management, June 2018
DOI 10.1016/j.jdmm.2017.05.003
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 1,265 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
United Kingdom 1 <1%
Unknown 1264 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 153 12%
Student > Ph. D. Student 100 8%
Lecturer 97 8%
Student > Bachelor 91 7%
Student > Doctoral Student 49 4%
Other 147 12%
Unknown 628 50%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 231 18%
Social Sciences 156 12%
Arts and Humanities 43 3%
Economics, Econometrics and Finance 40 3%
Computer Science 18 1%
Other 107 8%
Unknown 670 53%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 January 2018.
All research outputs
#16,541,519
of 27,788,362 outputs
Outputs from Journal of Destination Marketing & Management
#102
of 442 outputs
Outputs of similar age
#182,144
of 347,173 outputs
Outputs of similar age from Journal of Destination Marketing & Management
#6
of 32 outputs
Altmetric has tracked 27,788,362 research outputs across all sources so far. This one is in the 39th percentile – i.e., 39% of other outputs scored the same or lower than it.
So far Altmetric has tracked 442 research outputs from this source. They receive a mean Attention Score of 3.9. This one has done well, scoring higher than 75% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 347,173 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 46th percentile – i.e., 46% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 32 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 81% of its contemporaries.