The power of social media storytelling in destination branding

Overview of attention for article published in Journal of Destination Marketing & Management, June 2018

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Average Attention Score compared to outputs of the same age
High Attention Score compared to outputs of the same age and source (81st percentile)

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 7,087 followers.

RT @Tourismusmarkt: The power of social media storytelling in destination branding https://t.co/HrYgQ7MJn7 #destinationmarketing via terkko

The power of social media storytelling in destination branding https://t.co/HrYgQ7MJn7 #destinationmarketing via terkko

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