@BrandAlready Terms that are highly competitive in Google search (e.g. insurance, hotels, cars, etc.), with high volume and/or high cost per click. Or, commonly used terms with high "fluency", e.g. https://t.co/zhfd0a5kFe https://t.co/8w5DVRsoaj
@Trace_Cohen Not sure on name x success, but there's an interesting study (2017) correlating startups w unique names x funding. Unique names more funding in beginning, but less impact after company proves to be successful (then based on more definitive …
Weer eens een bewijs van het belang van #taal: start-ups met een heldere naam trekken meer investeerders. https://t.co/RQZBKohIwb
RT @VillanovaMedia: New research from @VU_Business: how a company's name rolls off the tongue can influence investment decisions https://t…