Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort

Overview of attention for article published in Journal of the Academy of Marketing Science, June 2017

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RT @JAMS_updates: Why is the wholesale price contract so popular when it puts all the risk of unsold merchandise on retailers? https://t.co…

Why is the wholesale price contract so popular when it puts all the risk of unsold merchandise on retailers? https://t.co/cjDSDVD1b2

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