The brand personality of rocks

Overview of attention for article published in Marketing Theory, December 2013

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About this Attention Score

In the top 5% of all research outputs scored by Altmetric
One of the highest-scoring outputs from this source (#1 of 348)
High Attention Score compared to outputs of the same age (99th percentile)

Mentioned by

news: 28 news outlets
blogs: 12 blogs
twitter: 63 X users
facebook: 5 Facebook pages

wikipedia: 5 Wikipedia pages
googleplus: 1 Google+ user
reddit: 6 Redditors
video: 2 YouTube creators

Readers on

mendeley: 134 Mendeley
citeulike: 1 CiteULike

So far, Altmetric has seen 67 X posts from 63 X users, with an upper bound of 446,591 followers.

@yvonnezlam The article is entertaining *and* fascinating: how the act of asking questions about personality traits can create the perception of those personality traits. https://t.co/kKpEeUNHj2

Which #ConsumerPsych studies do you think are bizarre, but they stop & makes you think? Two that spring to mind are: using sex in advertising to sell to monkeys & measuring the brand personality of rocks. BP Study: https://t.co/K92uusSPpQ Monkey…

@roysoumya1 Have you come across this study before? I always think it poses some interesting questions for the brand personality literature. https://t.co/YwxFTBhhC5

@Luukros @ronvrn @stassnl Moest gelijk aan deze denken: https://t.co/66vc6ZixAd

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