Effects of comparative claims in prescription drug direct-to-consumer advertising on consumer perceptions and recall

Overview of attention for article published in Social Science & Medicine, August 2014

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@SarahKarlin I pulled that from Sidley http://t.co/nxqzxNHGe0 but the orig source is a recent pub by OPDP researchers http://t.co/gTlwrj43ID

Do comparative claims in prescription drug DTC advertising effect consumer perceptions & recall? http://t.co/OrFIdnxtix

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