When Are Apps Worth Paying For?

Overview of attention for article published in Journal of Advertising Research, September 2017

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So far, Altmetric has seen 3 X posts from 2 X users, with an upper bound of 8,340 followers.

Are you launching a #MobileApp? Dr Michaelidou et al researched market trends of branded and non-branded apps: https://t.co/DW7CICaR5k https://t.co/AV7VwyM6rk

RT @LboroSBE: Are you launching a #MobileApp? Dr Michaelidou et al researched market trends of branded and non-branded apps: https://t.co/g…

Are you launching a #MobileApp? Dr Michaelidou et al researched market trends of branded and non-branded apps: https://t.co/gLIJTrtPdq https://t.co/HnGWofpLXh

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