College Branding Makes Beer More Salient to Underage Students
Association for Psychological Science,
In recent years, major beer companies have tried to capitalize on the salience of students’ university affiliations, unveiling…
University-Affiliated Alcohol Marketing Enhances the Incentive Salience of Alcohol Cues
Overview of attention for article published in Psychological Science, November 2017
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In the top 5% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (94th percentile)
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