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The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects

Overview of attention for article published in Journal of Consumer Research, April 2011
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (92nd percentile)
  • Above-average Attention Score compared to outputs of the same age and source (58th percentile)

Mentioned by

news
1 news outlet
blogs
1 blog
twitter
1 X user
wikipedia
2 Wikipedia pages

Readers on

mendeley
407 Mendeley
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Article details
Title
The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
Published in
Journal of Consumer Research, April 2011
DOI 10.1086/656577
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 407 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
United States 6 1%
United Kingdom 3 <1%
Singapore 1 <1%
Netherlands 1 <1%
Mexico 1 <1%
Korea, Republic of 1 <1%
Italy 1 <1%
Hungary 1 <1%
Croatia 1 <1%
Other 5 1%
Unknown 386 95%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 89 22%
Student > Master 79 19%
Student > Bachelor 39 10%
Professor > Associate Professor 28 7%
Student > Doctoral Student 26 6%
Other 76 19%
Unknown 70 17%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 177 43%
Psychology 59 14%
Social Sciences 55 14%
Economics, Econometrics and Finance 7 2%
Arts and Humanities 5 1%
Other 23 6%
Unknown 81 20%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 18. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 July 2016.
All research outputs
#2,216,965
of 28,841,988 outputs
Outputs from Journal of Consumer Research
#585
of 1,592 outputs
Outputs of similar age
#8,831
of 130,498 outputs
Outputs of similar age from Journal of Consumer Research
#5
of 12 outputs
Altmetric has tracked 28,841,988 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 92nd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,592 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 40.8. This one has gotten more attention than average, scoring higher than 62% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 130,498 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 92% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 58% of its contemporaries.