Slogans trigger resistance while logos slip through
Mind Hacks,
Language Log covers a fascinating study that found that commercial logos unconsciously encourage brand-compliant behaviour but…
The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
Overview of attention for article published in Journal of Consumer Research, April 2011
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (92nd percentile)
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Above-average Attention Score compared to outputs of the same age and source (58th percentile)
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