The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects

Overview of attention for article published in Journal of Consumer Research, April 2011

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (92nd percentile)
Above-average Attention Score compared to outputs of the same age and source (58th percentile)

Mentioned by

news: 1 news outlet
blogs: 1 blog

twitter: 1 X user
wikipedia: 2 Wikipedia pages

Readers on

mendeley: 407 Mendeley

So far, Altmetric has seen 2 citations on 2 Wikipedia pages.

German

Produktplatzierung

Cited by user Jekuer on 14 Aug 2015

Produktplatzierung (engl. ' oder embedded marketing), auch Werbeintegration genannt, ist die gezielte Darstellung von Markenprodukten in verschiedenen Medien.

English

Product placement

Cited by user Jekuer on 11 Aug 2015

Product placement, or embedded marketing, is, according to the European Union "any form of audiovisual commercial communication consisting of the inclusion of or…

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