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The Lonely Consumer: Loner or Conformer?

Overview of attention for article published in Journal of Consumer Research, April 2012
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Mentioned by

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2 X users

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275 Mendeley
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Article details
Title
The Lonely Consumer: Loner or Conformer?
Published in
Journal of Consumer Research, April 2012
DOI 10.1086/661552
Authors

Jing Wang, Rui Zhu, Baba Shiv

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 275 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
United States 2 <1%
Germany 2 <1%
Portugal 1 <1%
Netherlands 1 <1%
Malaysia 1 <1%
Italy 1 <1%
Ireland 1 <1%
Canada 1 <1%
Brazil 1 <1%
Other 0 0%
Unknown 264 96%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 79 29%
Student > Master 33 12%
Student > Doctoral Student 23 8%
Researcher 20 7%
Student > Bachelor 14 5%
Other 41 15%
Unknown 65 24%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 128 47%
Psychology 26 9%
Social Sciences 24 9%
Economics, Econometrics and Finance 8 3%
Computer Science 2 <1%
Other 9 3%
Unknown 78 28%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 12 December 2018.
All research outputs
#21,491,859
of 32,104,472 outputs
Outputs from Journal of Consumer Research
#1,452
of 1,660 outputs
Outputs of similar age
#135,518
of 198,633 outputs
Outputs of similar age from Journal of Consumer Research
#7
of 8 outputs
Altmetric has tracked 32,104,472 research outputs across all sources so far. This one is in the 31st percentile – i.e., 31% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,660 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 41.5. This one is in the 11th percentile – i.e., 11% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 198,633 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 30th percentile – i.e., 30% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one.