Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns . By Terence E. McDonnell. Chicago: University of Chicago Press, 2016. Pp. ix+257. $105.00 (cloth); $35.00 (paper).

Appreciative of Mike Strand's review of my book, Best Laid Plans, in The American Journal of Sociology. The first review to really engage the theoretical work of the book. https://t.co/ICk3nGud2n