Construction and retrieval of evaluative judgments: The attitude strength moderation model

“attitude strength moderation model ...evaluative judgments of an object associated with strong attitudes are often the result of retrieval processes [and] weak attitudes are often the result of construction processes." 3 experiments support the model: ht…

Construction and retrieval of evaluative judgments: The attitude strength moderation model - Publication date: May 2018 Source:Journal of Experimental Social Psychology, Volume 76 Author(s): Dhananjay Nayakankuppam, Joseph R. Priester, Jae Hwan Kwon, ..…