Journal of Marketing Management,
2017 JMM Highly Commended Paper: Integrating social media within an integrated marketing communication decision-making framework…
Integrating social media within an integrated marketing communication decision-making framework
Overview of attention for article published in Journal of Marketing Management, December 2017
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (85th percentile)
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High Attention Score compared to outputs of the same age and source (80th percentile)
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