Integrating social media within an integrated marketing communication decision-making framework

Overview of attention for article published in Journal of Marketing Management, December 2017

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About this Attention Score

In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (85th percentile)
High Attention Score compared to outputs of the same age and source (80th percentile)

Mentioned by

blogs: 1 blog
twitter: 6 X users

facebook: 1 Facebook page

Readers on

mendeley: 458 Mendeley

So far, Altmetric has seen 7 X posts from 6 X users, with an upper bound of 7,385 followers.

RT @JMM_news: 2017 JMM #HighlyCommended Paper: Integrating #socialmedia within an integrated #marketing #communication decision-making #framework, by Michael J. Valos, Vanya Louise Maplestone, Michael Jay Polonsky & Mike Ewing @deakin #FreeAccess h…

2017 JMM #HighlyCommended Paper: Integrating #socialmedia within an integrated #marketing #communication decision-making #framework, by Michael J. Valos, Vanya Louise Maplestone, Michael Jay Polonsky & Mike Ewing @deakin #FreeAccess https://t.co/cc…

RT @JMM_news: New article: Integrating #socialmedia within an integrated #marketing #communication decision-making #framework by Michael J.…

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