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Using Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program

Overview of attention for article published in Journal of Hospitality & Tourism Research, January 2018
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#12 of 286)
  • High Attention Score compared to outputs of the same age (94th percentile)

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