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Social marketing for a farmer’s market in an underserved community: A needs assessment

Overview of attention for article published in Journal of Public Health Research, December 2017
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (83rd percentile)
  • Above-average Attention Score compared to outputs of the same age and source (60th percentile)

Mentioned by

news
1 news outlet
twitter
1 X user

Readers on

mendeley
31 Mendeley
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Article details
Title
Social marketing for a farmer’s market in an underserved community: A needs assessment
Published in
Journal of Public Health Research, December 2017
DOI 10.4081/jphr.2017.815
Pubmed ID
Authors
Abstract

The aim of the present paper is to assess local residents' awareness of utilizing Supplemental Nutrition Assistance Program (SNAP) benefits to purchase fresh produce at local farmers' markets, and to determine internet use and media preferences of study participants prior to implementation of a social marketing campaign. A needs assessment was conducted to collect baseline data in an underserved neighbourhood in New Orleans (La, USA). The study was carried out August 2014-May 2015. The assessment revealed that 73% of the respondents were unaware that the SNAP benefits could be used to purchase food in farmers' markets; 63% of low-income participants never attended a farmers' market compared to 27% of mid/high-income. Over 50% of the low-income respondents have access to the internet at least once per day. The results show the potential of raising awareness among a wide range of members in the community. This needs assessment will serve as the foundation for a social marketing intervention, which will be disseminated city-wide.

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X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 31 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 31 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Bachelor 5 16%
Student > Ph. D. Student 5 16%
Student > Doctoral Student 3 10%
Lecturer > Senior Lecturer 2 6%
Researcher 2 6%
Other 6 19%
Unknown 8 26%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 3 10%
Nursing and Health Professions 3 10%
Agricultural and Biological Sciences 3 10%
Social Sciences 3 10%
Medicine and Dentistry 2 6%
Other 7 23%
Unknown 10 32%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 10. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 13 April 2019.
All research outputs
#3,791,305
of 27,788,586 outputs
Outputs from Journal of Public Health Research
#58
of 317 outputs
Outputs of similar age
#71,503
of 453,320 outputs
Outputs of similar age from Journal of Public Health Research
#2
of 5 outputs
Altmetric has tracked 27,788,586 research outputs across all sources so far. Compared to these this one has done well and is in the 85th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 317 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.1. This one has done well, scoring higher than 81% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 453,320 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 83% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than 3 of them.