Initiating value co-creation: Dealing with non-receptive customers

Overview of attention for article published in Journal of the Academy of Marketing Science, February 2018

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Springer Business, Economics and Statistics, 17 Aug 2018

Dealing with non-receptive customers? Find out how to initiate value co-creation in this new article in the "Journal of the…

Journal of the Academy of Marketing Science, 12 Mar 2018

Why might a customer be non-receptive to supplier efforts to initiate a value co-creation episode and what strategies can…

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