Initiating value co-creation: Dealing with non-receptive customers

Overview of attention for article published in Journal of the Academy of Marketing Science, February 2018

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Mentioned by

twitter: 4 X users

facebook: 2 Facebook pages

Readers on

mendeley: 205 Mendeley

So far, Altmetric has seen 5 X posts from 4 X users, with an upper bound of 18,226 followers.

Dealing with non-receptive #customers? Find out how to initiate #value co-creation in this new article in the "Journal of the Academy of Marketing Science": https://t.co/zFY2ZBwfKw

RT @JAMS_updates: Why might a customer be non-receptive to supplier efforts to initiate a value co-creation episode and what strategies can…

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