Windowing television content: Lessons for digital business models

Overview of attention for article published in Strategic Change, March 2018

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twitter: 3 X users

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mendeley: 58 Mendeley

So far, Altmetric has seen 4 X posts from 3 X users, with an upper bound of 3,066 followers.

RT @decisionalysis: My recent paper with @drgeep and @fvendrell shows how @Spotify got it all wrong here https://t.co/m4hwqBWAzG by saying…

My recent paper with @drgeep and @fvendrell shows how @Spotify got it all wrong here https://t.co/m4hwqBWAzG by saying that #windowing hurts sales. For #TV content, it works and helps increase #revenue! Check out https://t.co/x3008Uq0ms for more #busine…

{new article} we find that windowing TV content through free sampling programmes (streaming, YouTube) can increase engagement with consumers, who according to our estimates are 20% more likely to purchase premium services. With @drgeep @decisionalysis h…

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