An intelligent system for customer targeting: a data mining approach

Overview of attention for article published in Decision Support Systems, May 2004

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So far, Altmetric has seen 6 patents that reference this research output.

Systems and methods for assessing protection needs of retirement services clients and…

Grant US-11127038-B1

United States of America

21 Sep 2021

Systems and methods for assessing protection needs of retirement services clients and…

Grant US-10366412-B1

United States of America

30 Jul 2019

System and method for marketing mix optimization for brand equity management

Grant US-8452639-B2

United States of America

28 May 2013

System and method for marketing mix optimization for brand equity management

Grant US-8359226-B2

United States of America

22 Jan 2013

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