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Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

Overview of attention for article published in Journal of Consumer Research, April 2018
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (63rd percentile)

Mentioned by

twitter
5 X users

Readers on

mendeley
763 Mendeley
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Article details
Title
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
Published in
Journal of Consumer Research, April 2018
DOI 10.1093/jcr/ucy032
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 763 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 763 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 97 13%
Student > Master 80 10%
Student > Bachelor 55 7%
Student > Doctoral Student 40 5%
Lecturer 32 4%
Other 106 14%
Unknown 353 46%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 241 32%
Social Sciences 48 6%
Economics, Econometrics and Finance 21 3%
Arts and Humanities 15 2%
Computer Science 14 2%
Other 52 7%
Unknown 372 49%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 June 2018.
All research outputs
#7,938,963
of 26,017,215 outputs
Outputs from Journal of Consumer Research
#1,054
of 1,532 outputs
Outputs of similar age
#126,598
of 346,004 outputs
Outputs of similar age from Journal of Consumer Research
#23
of 31 outputs
Altmetric has tracked 26,017,215 research outputs across all sources so far. This one has received more attention than most of these and is in the 69th percentile.
So far Altmetric has tracked 1,532 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 39.0. This one is in the 30th percentile – i.e., 30% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 346,004 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 63% of its contemporaries.
We're also able to compare this research output to 31 others from the same source and published within six weeks on either side of this one. This one is in the 25th percentile – i.e., 25% of its contemporaries scored the same or lower than it.