Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

Overview of attention for article published in Journal of Consumer Research, April 2018

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twitter: 5 X users

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mendeley: 763 Mendeley

So far, Altmetric has seen 6 X posts from 5 X users, with an upper bound of 10,787 followers.

RT @IsenbergUMass: Isenberg assistant professor of marketing Francisco Villarroel Ordenes has had a paper published in the Journal of Consu…

Isenberg assistant professor of marketing Francisco Villarroel Ordenes has had a paper published in the Journal of Consumer Research. The manuscript "How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messaging" is available at @JCRN…

#openaccess Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Villarroel Ordenes, F., Grewal, D., Ludwig, S., de Ruyter, K., Mahr, D. & Wetzels, M. (2018)... https://t.co/WwEVb92yDt

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