Moderators of the self-congruity effect on consumer decision-making: A meta-analysis

Overview of attention for article published in Journal of Business Research, August 2012

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (94th percentile)
High Attention Score compared to outputs of the same age and source (87th percentile)

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@SAGEManagement Yes, brand personality has predictive validity and is therefore useful: http://t.co/gXFZRXfSAS

Research update: Moderators of the self-congruity effect on consumer decision-making: A meta-analysis http://ow.ly/6zN4Z

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