Moderators of the self-congruity effect on consumer decision-making: A meta-analysis

Overview of attention for article published in Journal of Business Research, August 2012

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (94th percentile)
High Attention Score compared to outputs of the same age and source (87th percentile)

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Brand

Cited by user Chris Capoccia on 22 Mar 2018

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers.

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