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Mass Media Social Marketing Campaigns: A Practitioners Perspective

Overview of attention for article published in International Journal of Marketing Studies, September 2014
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  • Average Attention Score compared to outputs of the same age

Mentioned by

twitter
2 X users

Readers on

mendeley
12 Mendeley
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Article details
Title
Mass Media Social Marketing Campaigns: A Practitioners Perspective
Published in
International Journal of Marketing Studies, September 2014
DOI 10.5539/ijms.v6n5p40
Authors

Patrick Van Esch, Darejan Tsartsidze, Linda Jean Van Esch

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Timeline Attention over time Attention Score history
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X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Geographical breakdown
Country Count As %
Canada 1 8%
Unknown 11 92%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Doctoral Student 3 25%
Unspecified 2 17%
Other 2 17%
Student > Bachelor 1 8%
Student > Ph. D. Student 1 8%
Other 1 8%
Unknown 2 17%
Readers by discipline
Readers by discipline Count As %
Social Sciences 3 25%
Unspecified 2 17%
Business, Management and Accounting 1 8%
Nursing and Health Professions 1 8%
Computer Science 1 8%
Other 2 17%
Unknown 2 17%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 June 2015.
All research outputs
#15,173,117
of 25,377,790 outputs
Outputs from International Journal of Marketing Studies
#18
of 49 outputs
Outputs of similar age
#132,420
of 264,658 outputs
Outputs of similar age from International Journal of Marketing Studies
#1
of 4 outputs
Altmetric has tracked 25,377,790 research outputs across all sources so far. This one is in the 38th percentile – i.e., 38% of other outputs scored the same or lower than it.
So far Altmetric has tracked 49 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.4. This one scored the same or higher as 31 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 264,658 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 48th percentile – i.e., 48% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them