Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation

Overview of attention for article published in Journal of Advertising, May 2013

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (83rd percentile)
Good Attention Score compared to outputs of the same age and source (75th percentile)

Mentioned by

policy: 2 policy sources

patent: 7 patents

Readers on

mendeley: 65 Mendeley

So far, Altmetric has seen 7 patents that reference this research output.

Authorization caching in a multithreaded object server

Grant US-9059983-B2

United States of America

16 Jun 2015

Computer-implemented system and method for web activity assessment

Grant US-8630891-B2

United States of America

14 Jan 2014

Authorization caching in a multithreaded object server

Grant US-8555378-B2

United States of America

08 Oct 2013

Computer-implemented system and method for web activity assessment

Grant US-8000994-B2

United States of America

16 Aug 2011

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