Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation

Overview of attention for article published in Journal of Advertising, May 2013

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In the top 25% of all research outputs scored by Altmetric
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policy: 2 policy sources

patent: 7 patents

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mendeley: 65 Mendeley

So far, Altmetric has seen 2 policy documents that reference this research output.

Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity

Cited by National Bureau of Economic Research on 01 Dec 2005

The National Bureau of Economic Research (NBER) is a private, non-profit, non-partisan organisation dedicated to conducting economic research and to disseminating research findings among academics, public policy makers, and business professionals.

Is Military Advertising Effective?

Cited by RAND Corporation on 01 Jan 2003

RAND Corporation is an American nonprofit global policy think tank created in 1948 by Douglas Aircraft Company to offer research and analysis to the United States Armed Forces. It is financed by the U.S. government and private endowment, corporations, universities and private individuals.

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